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| Circulation | ||||
|---|---|---|---|---|
| Publication | Total R/Ship | KZN R/Ship | DBN R/Ship | National Circulation |
| Post | 340 000 | 336 000 | 251 000 | 49 548 |
| 340 000 Total Readership (AMPS 2002B) | |
|---|---|
| Total Readership % | |
| Gender | |
| Male | 48 |
| Female | 52 |
| Age | |
| 16-24 | 24 |
| 25-34 | 27 |
| 35-49 | 29 |
| 50+ | 20 |
| Education | |
| Up to High | 50 |
| Matric | 34 |
| Technikon Diploma/Degree or University Degree or other post | 16 |
| Household Income | |
| R900 to R2 499 | 21 |
| R2 500 to R6 999 | 43 |
| R7 000 to R11 999 | 25 |
| R12 000+ | 11 |
| Living Standard Measures | |
| 2002 LSM Group 1 - 5 | 8 |
| 2002 LSM Group 6 | 20 |
| 2002 LSM Group 7 | 24 |
| 2002 LSM Group 8 | 20 |
| 2002 LSM Group 9 | 21 |
| 2002 LSM Group 10 | 7 |
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