Insure your car, home and valuables with iWYZE
ikea.com
Website screenshot
London - Ikea has an egalitarian, liberal image, but this week the Swedish home furnishings giant has come in for criticism for its seemingly sexist stance on household accessories.
A flick through its catalogue shows that heavy, solid furniture is usually given a male name, while the softer furnishings are given female titles.
There’s the ‘Billy’ bookcase and ‘Benno’ TV stand.
The soft furnishings department offers ‘Gurli’, the fluffy throw.
Critics complain that Ikea’s naming strategy implies that women might be more at home with floral cushions. At least it didn’t call its dishwasher brushes ‘Gurli’. Then it really would be in trouble. - Daily Mail
) and select "Flag as inappropriate". Our moderators will take action if need be.
Services
Business Directory
Buying a car has never been easy. Motoring.co.za contains a large database of car listings with a user friendly search.
Start searching today »
You are here: Post / Can furniture names be sexist?
We like to make your life easier
Mobile
Browse IOL on your phone at m.iol.co.za.
Newsletters
Subscribe to our newsletters. News delivered to your inbox!
